Today, my solo cup is filled with Social Media Goal Planning.
Spent a couple hours on the phone today with a client hashing out new goals for their social platforms. We reviewed each channel and paved the content drivers (what makes the brand unique and how the company voice will articulate) so that their social strategy is more refined and better positioned. We looked at the growth in followers and likes over the last several months, discussed best practices in utilizing analytics, detailed ways to expand the targeted audience and drive traffic to our website, and brainstormed on methods to improve post engagement. We also established clear short term goals. I love this because we begin with the end in mind and it's easily measurable. Often times, clients suggest goals that are too high level and that makes my job less fulfilling. The reason for this is that when goals are too broad, they don't really merit success in my book.
For example, if a social media goal is to setup a Facebook page and gain an infinite number of likes in as little time as possible but don't have a specific number in mind, a date to review, and tactics to qualify followers, then you are just spinning your wheels aimlessly. Be SMART!
Here is an example of a goal we established for Twitter:
•Grow our Twitter following by 10% (incrementally each month) by targeting our established key industry influencers, and their respective followers. Our first review will be June 30, 2015 and we currently have 590 followers.
What are your thoughts on its' specificity?
Christina, our President & Director of Content, loves to write about anything. The only thing missing is the assignment. Just give her a topic and she's off - to stimulate her word generator and exercise her research skills to deliver content that is entertaining, relevant, and timely.