Today, our solo cup is filled with Client Relationships.
If you could only choose one basket to place all of your (Easter) eggs in, which would you choose? Sales? Marketing? Mindset?....hmmmm. Think about it for a minute. What is the most important component to being successful in business today?
We would, without a second thought, put our eggs in Client Relationships - time and time again. The other pillars are an important part of business, don't get me wrong, but the nucleus of success is the relationship you have with those you are serving. How many times have you dined out, had a wonderful meal, excellent bottle of wine, but very poor service? Did you leave feeling like you wanted to return? Probably not, or maybe, but certainly not absolutely yes! Why, because the service was sub-par, even though the food (or product) was properly executed and delivered a high level of quality (to your taste buds). Your experience lacked the personal touch (empathy) that comes with great service. My point here is that you can bring the best marketing team, lay out tried and true positioning strategies, and present yourself to know a thing or two about SEO. (haha...that's Google laughing - not us.)
But, you can't bring client relationships to the table without first knowing that this is the most important part of the transaction. Making an investment in relationships and understanding that this single pillar is what matters most. Listen to your clients, pay attention to their triggers and how they want to be addressed, get to know them outside of work, and remember what they say to you. It really is advantageous and the crux of retention.
So, the next time you are building your most awesome sales deck or marketing proposal, think about your investment in that particular customer (individual people) more than the fonts, images, and product benefits, and sell your commitment to the relationship.
It has worked for us!
Christina, our President & Director of Content, loves to write about anything. The only thing missing is the assignment. Just give her a topic and she's off - to stimulate her word generator and exercise her research skills to deliver content that is entertaining, relevant, and timely.